POLL: Are KPIs mainly for proving performance, or improving performance?

  • Proving performance
  • Improving performance
  • Other - please let us know in the comments below

0 voters

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I want to use KPIs to Prove to my clients that their marketing actions are working and to inspire them to keep taking action on the marketing actions I am giving them… so for me…

Proving and Improving!

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All depends on their usage. Usable on a timely basis to track performance and then in turn can be used to point out lower /higher performers to managers/trainers on who to compliment/work with.

Unless you have a highly motivated person who is extremely competitive, having someone see low performance without outside intervention can be a recipe for low morale.

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